Sydney’s Independent Property Specialists

Expert Property Services, Entirely on Your Side

Whether you’re buying, selling, negotiating a commercial lease, or navigating a property decision during an aged care transition — Locate Negotiate’s specialists are in your corner from first conversation to final result.

37+
Years in Property
100%
Independent & Client-First
$1B+
In Property Transacted
Off-Market
Access Across Sydney

What We Do

A Smarter Way to Navigate Property

Locate Negotiate is one of Sydney’s most experienced independent property advisory firms. Unlike real estate agents who act for sellers, we work exclusively for our clients — whether that’s a first home buyer, a seasoned investor, a business seeking commercial premises, or a family navigating an aged care property transition.

Our services span the full property spectrum: residential and commercial buying, vendor advocacy, commercial tenant representation, aged care property management, and strategic consulting — each delivered by specialists who understand the Sydney market at a granular level.

With 37+ years of industry relationships, our team regularly secures properties off-market — before they ever appear on Domain or realestate.com.au — giving our clients a genuine edge.

The Locate Negotiate Difference

“Why use an independent property specialist instead of going it alone?”

Whether you’re buying, selling, leasing or simply trying to make a better property decision — having an independent specialist on your side changes the outcome. Real estate agents represent the other party. Banks represent themselves. Locate Negotiate’s team represents you and only you — with no conflicts of interest, and 37+ years of Sydney market experience behind every recommendation. From residential purchases to commercial leases, vendor advocacy to aged care transitions, we bring the same rigour and independence to every engagement.

For Home Buyers & Investors

Residential Buyer’s Agent

Buying a home or investment property is one of the most significant financial decisions you’ll make. Our residential buyer’s agents take the stress, guesswork and emotion out of the process — replacing it with professional expertise, proven market knowledge, and hard-edged negotiation.

We offer three ways to work with us depending on where you’re at in your property journey — a full search and acquisition service where we manage everything from brief to keys, a negotiate-only service if you’ve already found the property and want expert representation at the table, or our Guided Purchase Advisory for buyers who want professional guidance and support while remaining hands-on in their own search.

  • Full property brief and search
  • Off-market and pre-market access
  • Independent market appraisal
  • Due diligence and risk assessment
  • Auction bidding representation
  • Negotiate-only option available
  • Guided Purchase Advisory available

For Businesses & Commercial Investors

Commercial Buyer’s Agent

Commercial property acquisition requires a different skill set to residential. Yields, zoning, lease structures, tenant covenants — the variables are complex and the stakes are high. Our commercial buyer’s agents bring deep market experience and a wide Sydney network to every acquisition.

Whether you’re purchasing an office, industrial, retail or mixed-use asset, we identify value, assess risk and negotiate aggressively — often off-market, before competing buyers are even aware of the opportunity.

  • Commercial market analysis
  • Yield and return assessment
  • Off-market commercial access
  • Zoning and development review
  • Lease structure evaluation
  • Price and terms negotiation

For Businesses Leasing Space

Commercial Tenant Representation

When you’re negotiating a commercial lease, the landlord has a professional agent on their side. You deserve the same. Our tenant representation service ensures you have an expert advocate in your corner — from finding suitable premises through to securing the most favourable lease terms possible.

We help businesses find the right space at the right rent, negotiate incentives, and avoid costly lease traps that can lock tenants into unfavourable arrangements for years.

  • Premises search and shortlisting
  • Market rent benchmarking
  • Lease terms negotiation
  • Incentives and fitout contributions
  • Lease renewal representation
  • Relocation strategy

For Property Sellers

Seller’s (Vendor) Advocacy

Most property sellers engage one agent and hope for the best. Vendor advocacy is a smarter approach. You get an independent expert who selects the right selling agent, oversees the campaign and holds them accountable — at no additional cost in most cases, as the fee is shared from the selling agent’s commission.

We have no commercial relationship with selling agents, so our only objective is your best possible sale result — whether you’re a local vendor, interstate, or managing an estate.

  • Selling agent selection and brief
  • Independent property appraisal
  • Campaign strategy and oversight
  • Pre-sale presentation advice
  • Estate and executor sales
  • No additional cost in most cases

Property Advisory

Consulting & Advisory Services

Not every property decision requires a full buyer’s agent or advocacy engagement. Sometimes you need expert guidance at a specific moment — a second opinion on a property, a suburb analysis, or independent advice on whether now is the right time to buy, sell or hold.

Our consulting service is available as a flexible, standalone engagement — ideal for investors, SMSF trustees and anyone who wants expert input without a full service commitment.

  • One-off property review sessions
  • Independent market appraisals
  • Suburb and market research
  • Investment portfolio strategy
  • SMSF property advisory
  • Due diligence support

For Families & Caregivers

Aged Care Assist

When a family member transitions into aged care, the associated property decisions — selling the family home, managing an estate, or planning around funding — can feel overwhelming on top of everything else. Locate Negotiate’s Aged Care Assist service takes this burden off your family.

We handle everything with sensitivity, experience and a clear focus on the best outcome — so you can focus on your family, not the paperwork.

  • Aged care property transition support
  • Family home sale management
  • Executor and estate property sales
  • Vendor advocacy coordination
  • Sensitive, family-first approach

Our Process

How We Work With You

Every engagement starts with a conversation. Here’s what working with Locate Negotiate looks like from first contact to final result.

01

Free Consultation

We start with an obligation-free conversation to understand your situation, goals and timeline — in person, via Zoom or over the phone.

02

Strategy & Brief

We develop a clear brief and strategy tailored to your objectives — whether that’s finding a property, selling one, or navigating a lease.

03

Search & Negotiate

We go to work — searching on and off market, assessing options, and negotiating hard on your behalf with full market intelligence behind us.

04

Result & Beyond

We see the engagement through to completion and remain available beyond settlement — most of our clients come back to us again and again.

★★★★★

“It was great working with John. He had local knowledge, good advice and connections that eventuated in a successful property purchase. We had been searching in the area for some time, and it was only by working with John that we were able gain access to an off market opportunity that eventuated with a successful sale. He communicated well and was very supportive throughout the process. Thanks John!”

Candice Komazec — Google Review

Have a question? Let’s talk it through.

No obligation, no pressure — just an honest conversation about how we can help.

Book a Free 15-Min Call

Common Questions

Frequently Asked Questions

What services does Locate Negotiate offer?

Locate Negotiate offers six specialist property services: residential buyer’s agent, commercial buyer’s agent, commercial tenant representation, seller’s (vendor) advocacy, consulting & advisory, and aged care assist. All services are delivered independently — we work exclusively for our clients with no conflicts of interest.

How do you differ from a regular real estate agent?

Real estate agents are legally appointed to represent the seller. Locate Negotiate represents the buyer, tenant or vendor — depending on the service. We have no commercial relationships with selling agents or developers, which means our advice is always independent and solely in your best interests.

How do you differ from other property advisory businesses?

Locate Negotiate’s Managing Director John Gibson has over 37 years of hands-on property experience across residential, commercial and rural sectors in NSW and QLD. Unlike many advisory businesses, our team has direct transactional experience — we’ve negotiated hundreds of purchases, sales and leases personally, not just advised on them. Our entire business model is built on independence, with no referral fees or third-party commissions of any kind.

How much does a buyer’s agent cost in Sydney?

Buyer’s agent fees in Sydney typically range from 1% to 2.5% of the purchase price, or a fixed fee depending on the scope of service. At Locate Negotiate, we tailor our fee structure to the engagement — whether that’s a full search and acquisition, a negotiate-only service, or our Guided Purchase Advisory. We discuss all fees transparently during your free initial consultation with no obligation to proceed.

Is a buyer’s agent worth it?

For most buyers, yes — and here’s why. A good buyer’s agent brings three things that are hard to replicate on your own: access to off-market and pre-market properties that never appear publicly, independent market intelligence to ensure you don’t overpay, and professional negotiation skills that consistently achieve better outcomes than buyers negotiating for themselves. In most cases, the saving achieved on the purchase price offsets the fee entirely.

What is vendor advocacy?

Vendor advocacy is an independent service for property sellers. Instead of going directly to a selling agent, you engage a vendor advocate — like Locate Negotiate — who selects the most appropriate selling agent for your property, oversees the entire campaign, and holds the agent accountable for results. In most cases it costs nothing extra, as the vendor advocate’s fee is shared from the selling agent’s commission. It’s particularly valuable for people selling remotely, managing an estate, or simply wanting independent oversight of the process.

Why do I need a buyer’s agent?

A buyer’s agent levels the playing field. Vendors have professional representation — buyers deserve the same. We bring market intelligence, negotiation expertise and off-market access that most buyers simply don’t have on their own. In most cases, our fee is offset by the savings we achieve on the purchase price.

How do you access off-market properties?

Through 37+ years of relationships with selling agents, developers and property owners across Sydney. Our Managing Director John Gibson is one of the most connected operators in the NSW property market — when properties come up quietly, we hear about them before they’re listed publicly.

How much does vendor advocacy cost?

In most cases, vendor advocacy costs nothing extra. Our fee is shared from the selling agent’s commission — so you get an independent expert overseeing your entire sale at no additional charge. We’ll confirm the exact arrangement during your free initial consultation.

Can I get an initial consultation without any commitment?

Absolutely. We offer an obligation-free consultation to understand your situation and explain how we can help. This can be done in person at our Caringbah or Pyrmont office, via Zoom, or over the phone — whatever suits you best.

Get Started Today

Ready to Talk? There’s No Obligation.

Every engagement starts with a free conversation. Tell us what you’re trying to achieve and we’ll tell you honestly how we can help.