We were engaged to give advice on the salability of a large office on two titles that were held in a Self-Managed Super Fund (SMSF). The owners required independent advice on the property’s potential worth and a go-to-market strategy. Our clients were busy professionals, time poor and they needed someone to take control and manage the whole process from start to finish.

After interviewing and reviewing two prominent agents’ appraisals we then appointed a selling agent on the approval of my client. We worked closely with the agent and put in place a marketing strategy that had an immediate impact. We liaised closely with our client and gave advice on how to counteroffer when offers were submitted. We were able to create a competitive process which resulted in the property being sold for above our client’s expectations. The key to getting a successful outcome is often the way you manage your selling agent.