Summary
Locate Negotiate was engaged by a family to assist with the sale of their long-held family home as their mother transitioned into aged care. With the sale proceeds needed to fund aged care accommodation, the family sought professional guidance to ensure a clear, strategic, and well-managed sales process.
We conducted due diligence on market conditions and pricing to establish a sound strategy and advised on the most effective go-to-market approach. As the family had limited availability to manage the process themselves, we stepped in to oversee every stage of the campaign through our Vendor Advocacy and Aged Care Assist services.
After interviewing multiple agents, we appointed the most suitable candidate and managed communication between all parties to keep the family fully informed.
Key Points
- Objective: Assist the family in managing the sale of their long-term home to fund aged care accommodation.
- Services Provided: Vendor Advocacy and Aged Care Assist.
- Conducted due diligence on market conditions and pricing.
- Recommended an appropriate sales strategy based on buyer demand and timing.
- Appointed a selling agent and oversaw the campaign from start to finish.
- Advised the family to proceed to auction to maximise competition and achieve the best outcome.
- Maintained ongoing communication with the agent and family throughout the process.
Outcome
Several offers were received prior to auction; however, based on buyer activity and market feedback, our advice was to progress to auction to create a competitive environment. The family agreed with this recommendation. On auction day, there were multiple registered bidders and strong competition, resulting in a sale price that exceeded expectations.
It was a rewarding result for the family, both financially and emotionally, knowing their long-held home was sold under the right conditions with trusted guidance throughout the process.