13 York Street, Rockdale

Locate Negotiate was referred by a professional contact to assist a family whose mother was transitioning into care in assessing and managing the sale of their property. The site was positioned within 400 metres of the Rockdale town centre, offering potential development upside under new planning laws.

We conducted due diligence and feasibility to determine whether the property could be developed independently or required amalgamation with neighbouring sites. Our assessment found that while the property had strong development potential, it would form part of a larger amalgamated site. This shaped our strategy to target both developers and owner-occupiers, ensuring we reached every possible segment of the market.

We appointed an agent experienced in development sites and worked closely throughout the campaign. The property was marketed to developers while also being listed on major residential and commercial platforms to appeal to a broad audience.

• Objective: Assess and manage the sale of a property with potential development upside.
• Services Provided: Vendor Advocacy, property assessment, development feasibility, sales strategy, and agent appointment.
• Conducted due diligence on zoning, land area, and potential for development or amalgamation.
• Advised the family on market positioning to attract both developers and owner-occupiers.
• Appointed a specialised agent and oversaw a balanced marketing campaign targeting both segments.
• Ensured all developer avenues were explored while maintaining exposure to the residential buyer market.

After a few weeks on the market, an owner-occupier emerged with genuine interest. Following several rounds of negotiation, they increased their offer to a level the family was comfortable accepting. While no formal developer offers were received, the family was satisfied that all opportunities had been explored and that the property was exposed to every relevant buyer group. The sale represented a strong and well-managed outcome, achieved through thorough preparation and a balanced sales strategy.