Summary
Our clients that were referred to us had a desire to move to Newcastle to be closer to family. Our clients engaged our services to assist in managing and overseeing the sale process of their family property. The property was newly renovated throughout. Our clients had high expectations on a selling price they wanted to achieve. The challenge was to come up with and plan to showcase the property to a larger than normal audience. Breaking new ground and achieving a price that was well above market expectations for the area was the goal. Our clients required a selling agent who was highly competent and embraced social media as a tool to attract large volumes of potential buyers.
Key Points
Our clients put faith in our experience to vet potential agents and review their appraisal and marketing submissions. We then appointed a selling agent after consultation with our clients. We worked closely with the selling agent to ensure the marketing was delivering effective results and managing potential buyers correctly. The campaign delivered very high attendance levels which resulted in multiple interested parties. There was robust bidding on auction day which resulted in the property achieving a selling price substantially over the reserve price set by our clients.