Summary
We were engaged by our client to assist with the sale of their long-time family home, situated in a highly sought-after eastern suburbs beachside location. With the area experiencing strong demand, the client was keen to leverage this to achieve a benchmark price. Our role was to develop a tailored marketing strategy, provide expert advice on selecting the right agent, and guide them through the entire sales process to ensure a successful outcome.
Key Points
- Sales Outcome: Our strategic approach helped achieve a great sales result, maximising the property’s value in a competitive market.
- Agent Selection: We interviewed three prominent agents, all successful in their own right, to determine the best fit for the property and client’s needs.
- Agent Appointment & Oversight: After reviewing submissions and discussing the options with our client, the chosen agent was appointed. We then oversaw the marketing and sales process to ensure everything ran smoothly.
- Property Marketing: With the agent appointed, we worked closely on the marketing strategy, ensuring the property was presented effectively to attract the right buyers.
- Buyer Interest & Negotiation: The property generated significant interest, with a few standout potential buyers. As offers came in prior to auction, we used our experience to advise the client on the best course of action.
- Smart Negotiation: We worked collaboratively with the agent, leveraging smart negotiation tactics to secure a compelling offer. This ultimately resulted in a sale price that exceeded expectations.
- Stress Reduction: Throughout the process, we ensured the client felt supported and confident, taking the pressure off during what could have been a stressful time. Our involvement ensured everything was handled efficiently and professionally.