Summary
Locate Negotiate was engaged by the executors of an estate to oversee and manage the sale of a residential property. The executors sought an experienced advocate who could provide sound guidance on pre-sale preparation, go-to-market strategy, and agent selection.
Following our initial consultation and assessment of the property, we were appointed to manage the entire process through our Vendor Advocacy service. Our role included vetting several agents, negotiating commission and marketing fees, and ensuring our clients received fair value and professional representation.
We coordinated all communication between the executors and the appointed agent, providing regular updates and advice throughout the campaign to ensure the clients were fully informed and confident at every stage.
Key Points
- Objective: Assist the executors of an estate with a professional, well-managed sale process.
- Services Provided: Vendor Advocacy, agent selection, go-to-market strategy, and sales campaign oversight.
- Conducted an initial assessment and advised on pre-sale presentation and pricing strategy.
- Vetted multiple agents, compared proposals, and negotiated commission and marketing fees.
- Appointed the most suitable selling agent and managed the process through to auction.
- Maintained close communication with clients, ensuring they were fully informed when setting the reserve.
Outcome
The property was professionally marketed and attracted competitive buyer interest throughout the campaign. On auction day, multiple bidders participated, resulting in a sale price that exceeded the reserve by a substantial margin. The executors were extremely pleased with the outcome and valued the guidance, communication, and seamless management provided throughout the process.