Summary
We were engaged to manage the sale of a property in Newtown for clients who had recently purchased another property. It was crucial to initiate an effective go-to-market strategy that would attract the right buyers and secure a successful outcome. Our role involved providing strategic advice, managing the relationship with the selling agent, and ensuring the campaign was tailored to appeal to a broad range of potential buyers. The clients entrusted us to manage the process, relying on our expertise to guide them through the campaign.
Key Points
- Effective Market Strategy: We developed a tailored marketing strategy designed to appeal to a broad audience, resulting in high levels of buyer interest and strong attendance at property inspections.
- Managing Buyer Expectations: Throughout the campaign, multiple parties expressed interest at various price points. Managing these buyers and ensuring clear communication was vital in navigating the process.
- Close Collaboration: We worked closely with the selling agent and our clients to provide prudent advice, particularly when pre-auction offers were submitted, ensuring all decisions aligned with the client’s best interests.
- Strong Buyer Pool: The campaign attracted a competitive group of registered bidders, creating an environment of tension and excitement on auction day.
- Successful Outcome: The auction was highly competitive, with the propertay selling well above the reserve price, marking a successful result for the client.
Managing buyer relationships and providing timely, strategic decisions throughout the campaign were key to the success of this sale.