Summary
Locate Negotiate was engaged by a client to assist with the sale of an investment property through our Vendor Advocacy service. The key objective was to achieve a strong result by finding a buyer who could recognise the long-term potential of the apartment as part of a possible future amalgamated development, rather than viewing it purely as a standalone property.
We assessed the property’s positioning and value within the local market, identifying that the right strategy would involve targeting a more sophisticated investor or land bank buyer. After interviewing and appointing the most suitable agent on behalf of the client, we implemented a discreet, targeted campaign designed to reach qualified buyers without the need for full-scale advertising.
Key Points
- Objective:Secure a buyer who recognised the property’s long-term development potential.
- Services Provided: Vendor Advocacy, sales strategy, agent appointment, and negotiation oversight.
- Conducted due diligence on the property’s development and amalgamation potential.
- Recommended a low-key, targeted sales approach to attract qualified buyers rather than broad market exposure.
- Appointed a selling agent experienced in working with investors and developers.
- Worked closely with the agent throughout the negotiation process.
Outcome
Within a week, a qualified buyer was identified and a sale was negotiated at a price the owners were pleased with. The property was sold without extensive advertising or unnecessary campaign costs. The result validated the strategy of targeting a niche market segment and demonstrated the benefit of a well-considered, tailored approach. The client was extremely satisfied with both the process and the outcome achieved.