Summary
Locate Negotiate was engaged to assist a long term owner with the sale of his apartment. Having owned the property for more than 30 years and not transacted in the market during that time, he required guidance on the right go to market strategy and support through the full sales process. While the apartment had strong fundamentals, including a good aspect, solid floorplan and good bones, it was in original condition and needed work to present at the standard required for sale.
Key Points
- Objective: Prepare, position and sell the property with a clear strategy and end to end guidance for the owner.
- Advised the client to vacate the property so it could be properly refurbished and presented.
- Assisted with obtaining quotes and coordinated trades and other professionals throughout the refurbishment process.
- Oversaw improvements that significantly enhanced the presentation of the apartment prior to launch.
- Arranged styling and furnishing to elevate the overall look and buyer appeal.
- Vetted several agents with the client and provided advice on the best fit for the property and campaign.
- Launched the property with an auction strategy, supported by strong presentation and marketing.
- Generated exceptional inspection numbers, with buyer interest among the strongest seen locally at the time.
- Advised the client on a compelling pre auction offer in the context of more subdued market conditions.
Outcome
Although the campaign was intended to run through to auction, a standout buyer came forward with a compelling pre auction offer. Given the softer market at the time, the advice was to accept the offer, which resulted in a successful sale and a strong outcome for the client. The owner was pleased with both the guidance provided and the final result, and we are now assisting with the purchase of his next property.