Summary
We were referred to a family requiring assistance with the sale of their mother’s long-held Ashbury property after she transitioned into residential care. The sale was necessary to help fund her ongoing accommodation, making it an important and sensitive decision for the family.
The son and daughter lived some distance from the property and had limited experience dealing with real estate. We were engaged to take control of the process, provide independent advice and guide them through every stage of the sale.
Key Points
- Completed an initial assessment of the property and recommended the most appropriate go-to-market strategy.
- Interviewed suitable local agents and reviewed their appraisals, proposed strategies and fee structures.
- Provided an independent recommendation on the appointment of the selling agent.
- Managed communication between the family and the agent throughout the campaign.
- Closely monitored buyer feedback, campaign activity and the agent’s performance.
- Kept our clients fully informed so they could make confident and well-considered decisions.
- Provided ongoing strategic advice leading into the auction.
Outcome
The property was successfully sold at auction, with the final result exceeding expectations.
Our involvement removed much of the pressure from the family during a difficult period. By taking control of the process, holding the selling agent accountable and providing experienced, independent advice, we ensured no stone was left unturned.
The clients were extremely relieved with the result and appreciated having a trusted adviser representing their interests throughout the campaign.